76%
Almost 8 in 10 surveyed entered a store or business they had never visited before based simply on its signs
75%
Told others about a business simply based on its signage
68%
Believes that a business' signage reflects the quality of its products or services
67%
Purchased a product or service because a sign caught their eye
60%
Say the absence of signs deters them entering a store or business
50%
Say poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business
50%
"During a two-year study, 165 independent small businesses surveyed their first-time customers or clients to determine what prompted their first visit. In all, 2,475 new customers were surveyed. When asked the question "How did you learn about us?" fifty percent responded that the company's signage was their first exposure to the business.